When managing a capital raise in the Manager Console, you now have a rich book build for capturing and tracking investor interest before a formal application is made. Each capital raise carries a Book Build tab where you record expressions of interest (EOIs), move them through the stages of your pipeline, and link them to applications as investors commit so that you can work the whole raise from one place, from first contact through to a completed or ongoing investments.
Note: EOIs are only visible in the Admin App. Investors do not see EOIs or EOI notes in the investor portal.
Viewing and managing your book build
The Book Build tab has two views, switched from the toggle at the top left:
Table view — every EOI as a row, with sortable columns and the full detail of each record.
Kanban view — a board with one column per pipeline stage, where you move an EOI by dragging its card.
Your search, filters and sort carry across when you switch views, so you can work the book whichever way suits the task.
How to create and manage an EOI
You can create an EOI from two places.
From the Book Build tab
In the navigation pane, select Capital Raises.
Navigate to the relevant capital raise and select the Book Build tab.
Click Create expression of interest at the top right.
From the global Create menu
Click the Create (+) menu at the top of the Manager Console and select Create EOI.
Choose the Fund, then the Capital Raise it belongs to.
In the Create EOI sheet, complete the following fields:
Account or Prospect — search for an existing account or prospect, or add a new prospect inline.
EOI Owner — the admin responsible for this EOI. Defaults to you, and can be reassigned to any other admin.
Expressed — the dollar amount the investor has expressed interest in. $0 is allowed if the investor has not named an amount yet.
Status — defaults to Identified.
Note (optional) — an initial note, which becomes the first note on the EOI.
Click Create EOI to save. No emails are sent to the investor when an EOI is created.
Note: EOIs record a dollar amount only, on every capital raise regardless of how that raise is priced. Units, price per unit, and unit class are not captured on an EOI. Those details are entered on the application.
Managing your book build through the EOI lifecycle
Every EOI can move through a rich pipeline. An EOI can be created in any status, and you can use either the kanban or the table view to view, update and progress it. Statuses are updated manually, and any status can be changed to any other at any time.
Status | Meaning |
Identified | New top-of-funnel record |
Contacted | Outreach has been made |
Qualified | The investor meets the fund's criteria |
Soft-Commit | Verbal commitment received |
Hard-Commit | Strong commitment, application pending |
Application Submitted | An application record has been created |
Closed – Invested | The investor completed the investment |
Closed – Lost | The investor did not progress |
Cancelled | The record was cancelled by an admin (for example, a data entry error) |
Note: EOIs are never deleted. The full lifecycle is managed through statuses, so your pipeline history is always retained. To delete an EOI, simply cancel it.
Managing and viewing a history of notes for an EOI
EOIs support multiple notes, so your team can keep a running record of conversations and decisions.
Click the ellipsis (...) on an EOI row and select Add note, or use the Notes tab on the EOI detail view.
The Latest note column on the Book Build table shows a preview of the most recent note. Hover to see the full text.
Each note records its author and when it was last updated. Notes are only visible to admins.
The EOI detail view
To open the full record for an EOI, click the ellipsis (...) on its row and select View details.
The detail view shows:
A header with the key facts: Date Received, Status, Expressed, Converted, Remaining, Account or Prospect, EOI Owner, and linked applications.
A Details tab with the full record, including the investor's contact details and the capital raise context.
A Notes tab listing every note on the EOI, newest first, with options to add, edit, or delete notes.
Linked applications are managed from the Conversion & applications section of the Details tab. Each is a hyperlink to the application, with an option to unlink it.
Managing your kanban view
Kanban view lays the pipeline out as nine columns, one per status, so you can see where every investor sits at a glance.
Move an EOI by dragging its card into another column. The status change saves immediately, and any stage can move to any other. This is how you change a status on the kanban view, so the Status pill described below applies to the table view only.
Each card shows the contact name, a badge indicating whether they are an account or a prospect, the EOI Owner, Expressed, Date Received, and a preview of the latest note.
The conversion donut in the top right of each card shows how much of the EOI has converted, that is Converted divided by Expressed.
Card order within each column follows the active sort. The kanban view offers the same sort options as the table apart from Status, since it is already arranged by status.
Empty columns still appear, so you can drag a card into a stage that has no EOIs in it yet.
Managing your table view
The Book Build table shows every EOI for the capital raise, with columns for ID, Date Received, Status, Contact, EOI Owner, Expressed, Converted, Remaining, Applications, and Latest note.
Note: EOIs created before this update do not have an owner, and show a dash in the EOI Owner column. You can assign an owner from the Edit sheet at any time, and clear it back to unassigned.
Sort by clicking a column header: ID, Date Received, Status, Contact, EOI Owner, Expressed, Converted, or Remaining. The default sort is Date Received, newest first. For example, sort by Remaining descending to see the EOIs with the most unconverted interest.
Filter by Status or EOI Owner. Both support selecting multiple values. Cancelled EOIs are visible by default and can be filtered out.
Search by contact name.
Change a status by clicking the Status pill on the row and selecting the new one. The change applies immediately.
Clicking a row opens the Edit sheet, where you can update the Account or Prospect, EOI Owner, Expressed amount, and Status.
Each row also has an ellipsis (...) actions menu with:
View details — opens the full EOI detail view.
Edit — opens the Edit sheet.
Add note — adds a note to the EOI.
Add application — links an application to the EOI.
Cancel — moves the EOI to the Cancelled status.
Linking applications and tracking conversion
When an investor is ready to commit, link one or more applications to their EOI. The EOI stays in the Book Build with its conversion progress visible. It is not removed.
What's changed: previously, converting an EOI created the application and removed the EOI from the Book Build. EOIs are no longer converted or deleted. Link one or more applications to the EOI over time and it keeps its status, notes and history for the life of the raise.
Click the ellipsis (...) on the EOI row (or the actions menu on the EOI detail view) and select Add application. You can then either:
Link existing applications, searching the same capital raise by application ID, investing entity name, or account name. You can select several applications and link them all in one action. Applications already linked to another EOI cannot be selected.
Create a new application, which opens the create application form prefilled with the EOI's investor context. Enter the investment amount and submit, and the new application is linked to the EOI automatically.
An EOI can be linked to many applications, but each application belongs to at most one EOI. Up to 50 applications can be linked or unlinked in a single action, and the whole selection is applied together.
Every EOI tracks three values:
Value | Definition |
Expressed | The amount entered on the EOI |
Converted | The sum of the investment amounts of all linked applications (cancelled applications are excluded) |
Remaining | Expressed minus Converted |
Remaining can go negative if the linked applications exceed the expressed amount. This is allowed, and simply shows the investor committed more than they originally expressed.
Note: Linking an application does not change the EOI's status automatically. Update the status manually to reflect where the investor is in your pipeline.
EOI activity
The capital raise page includes an Activity tab that brings the raise's engagement together in one place, so you can read the book's momentum without checking contact by contact.
The tab shows the standard activity table, with the same columns and Type, Status, Modified By, and date range filters as the Activity tab on a contact.
It covers every contact holding a current EOI on the raise, meaning any EOI that is not Closed – Lost or Cancelled. That includes investors and advisers, whether they are active contacts or prospects.
For each of those contacts you see all of their activity from the date their EOI was created, not only what they have done on this raise: emails and what they did with them, meetings and calls your team logs, notes, documents, capital raise and data room views, document downloads, started applications, and EOI updates. This gives your capital-raising team a quick, rich picture of how engaged each person in the book is with you overall.
Contacts without an EOI do not appear here. Their activity is visible on their own contact Activity tab and on the master Activity view under CRM.
Investing entity registry events, such as orders and bank account changes, do not appear on this tab.
Combine the filters to answer raise-specific questions: for example, set Modified By to a teammate, Subtype to Call, and the date range to this month to see every call logged against this raise's book this month.
How the capital raise metrics are calculated
The capital raise header shows a running total for each stage of the raise. Interested is drawn from the EOIs on the Book Build tab. The rest are drawn from applications.
Metric | What it adds up |
Interested | The Expressed amount of every EOI on the raise, excluding any EOI with a status of Cancelled |
Requested | The investment amount of every application on the raise at status Requested |
Approved | The investment amount of every application on the raise at status Approved |
Completed | The investment amount of every application on the raise at status Completed |
Requested, Approved and Completed each count applications at that one status, so an application moves from one total into the next as it progresses and is never counted in two at once.
Interested includes every EOI status except Cancelled, so an EOI marked Closed – Lost still contributes. It reflects all interest expressed in the raise, rather than only the interest that is still live.
Where an investor has more than one EOI on the raise, each one counts towards Interested.
A raise with no matching records shows zero for that metric.
Note: Interested is calculated differently from previous releases, so the value shown on your existing capital raises may change. It previously counted only EOIs at the legacy Interested status, and worked out each one's value from units multiplied by price per unit.
Permissions
EOIs have their own permission set, separate from application permissions. This means you can give your capital-raising team access to create and manage EOIs without giving them the ability to create or edit applications.
A default CRM Admin (Editor) role is available for every tenant. Admins with this role can create, edit, and cancel EOIs, change pipeline statuses, reassign EOI Owners, add notes, and link and unlink existing applications. They can view applications, buy orders, sell orders, and redemption requests, but cannot create, edit, cancel, or confirm any of them.
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If you have any questions or need help at any stage, please contact our Caruso Support team either by email or live chat.